Course Descriptions

This One Time at Brand Camp: Building a Brand that Keeps People Talking

Learn how to build a brand with a unique and engaging story that dramatically grows your orthodontic practice. In this lecture, Dr. Kyle Fagala outlines his proven approach to digital marketing, sharing multiple real-life examples. He discusses social media secrets for sites like Facebook and Instagram, best practices for SEO, web design, blogging, and Google Ads, plus he outlines how to convert online leads into new patients by utilizing traditional analog marketing concepts.

Learning Objectives

  • After this lecture, you will be able to create a brand that engages and inspires your audience online and inside your office.
  • After this lecture, you will be able to engage your audience on social media and attract new patients to your website.
  • After this lecture, you will be able to connect with new patients in your practice by delivering on the promise of your brand reputation

Today's Top Clinical Tips

Dentistry is changing at a rapid pace. Being successful and efficient is about staying on top of the newest trends and clinical tips. In this program Dr. Brady will present the top clinical tips and techniques she is teaching. Some are old tried and true approaches that remain successful, while others introduce brand new materials and approaches. Tips will span the areas of prevention, posterior composites and indirect all ceramics.

Learning Objectives

  • Caries and Perio Prevention
  • Posterior Composite Efficiency and Effectiveness
  • Successful Bonding & Cementation
  • Improved Posterior All Ceramic Restorations

How to Manage the Top 4 Dental Conditions of Today's Baby Boomer

The "over sixty" population will increase significantly during the next decade, dominating our practices. Get ready for gum disease, dry mouth, root decay and sick implants!

We now see a major increase/ frequency of oral conditions associated with the "Baby Boomer Generation". The four primary areas of concern are: 1) chronic inflammation and periodontis with over 67% having tooth loss disease, 2) Xerostomia at greater than 40% with the compromised lifestyle and symptoms 3) difficulty finding and treating root caries, and 4) implant disease.

We will analyze these primary diseases from initial diagnosis to life,me disease management. Additionally, we'll explore case presentation strategies and best practices for increasing treatment acceptance by understanding the generational characteristics of this age group and what they want/desire.

Learning Objectives

  • Establish techniques for communicating with the Boomer generation.
  • Discover key words and communication skills that increase likelihood of treatment acceptance.
  • Develop fast, effective screening for the diseases of the over 55 population.
  • Understand the etiology of periodontitis as the "new chronic inflammatory disease" and Xerostomia as a condition with multiple issues and root caries.
  • Implement innovative nonsurgical periodontal management therapies, as well as local and systemic therapies for the dry mouth patient.
  • Gain strategies for managing implant diseases such as mucositis and implantitis.

Delivering WOW Service

In this interactive program we will highlight WOW Experience, proven success strategies which can be easily included in your practice. Learn how design a patient experience that increases treatment acceptance throughout the lifetime of the patient relationship. Explore the finer points of identifying and highlighting patients dental values. Identify the distinction in shifting from a sales mindset try one of an enrollment process, thereby easing the way for patients to say yes. Identify the tools and beliefs that empower high performance teams.

Learning Objectives

  • 10 steps to the impeccable new patient experience
  • New patient interviews that improve treatment acceptance
  • 5 Steps of Enrollment
  • Leveraging the power of your internal marketing strategy
  • Goal setting for the WOW experience in each of the 5 Business Engines of A Practice

OSHA and Infection Control

Infection control is more important than ever during the COVID-19 pandemic. This timely program covers the required personal protective equipment, engineering controls, and written policies you must have to be in compliance with both OSHA's recently published guidance for dental practices and CDC's multitude of recommendations for healthcare settings. Learn how to be inspection ready and comply with OSHA regulations and infection control guidelines. Gain a better understanding of required documentation. Learn how infection is transmitted and what immunizations are required for dental health care providers. Understand respiratory hygiene, as well as proper use of Personal Protective Equipment. Learn how to properly sterilize instruments and disinfect environment surfaces. Review pertinent aspects of OSHA BBP/Haz Com Standards. Understand importance of sharps safety and dental until waterline quality testing. Learn how to prevent, identify and respond to an exposure incident.

Learning Objectives

  • Know which policies are required, understand why they are in place, and learn how to enforce them.
  • Learn the required PPE requirements during the pandemic.
  • Develop and implement a Respiratory Protection Program.
  • Understand respirators and fit testing.
  • Identify process for screening patients for COVID-19.
  • Discuss disinfection of treatment rooms and HEPA filter.
  • Understand exposure risk based on job description, learn how to take proper precautions, and be confident in your procedures for an exposure incident.
  • Be able to ensure that your sterilization area flow is set up properly and that you can identify sterilization failure.
  • Understand the requirements for periodic policy review as well as annual safer medical evaluation and OSHA training

Chemical Dependency and Substance Prescribing

Chemical dependency is a widespread condition that effects men, women and children alike. Prescription drugs, illegal drugs, alcohol, caffeine and nicotine are the most prevalent forms of addictive substances. Effective July 1, 2014, all prescribers in Tennessee who hold a current federal drug enforcement administration (DEA) license and who prescribe controlled substances shall be required to complete a minimum of two hours of continuing education related to controlled substance prescribing. This course will help providers reduce problems associated with prescription opiates while maintaining access to compassionate care and appropriate medications for patients living with chronic pain. This course will provide an overview of substance abuse, addiction, and current rehabilitation strategies. The potential impact of substance abuse on the dental practice will also be discussed.

Learning Objectives

  • Identify the most commonly abused drugs including prescription medications and illegal street drugs.
  • Describe systemic health effects associated with substance abuse and chemical dependency.
  • Identify symptoms and intraoral manifestations of drug abuse.
  • Discuss the role of the dental office staff in identifying and facilitating recovery for patients who are chemically dependent.

Update on the Recognition and Management of Common Oral Infections and Benign, Premalignant and Malignant Lesions of the Oral Regions

The course is designed to provide a relatively brief update on two processes common to the dental professional. First, the dental professional is almost daily faced with infections of bacterial, viral or fungal origin. This update will provide the basic knowledge to recognize and manage appropriately the most common infections seen in practice.
Second, differentiating benign from premalignant lesions of the oral cavity can sometimes be challenging. This update will help clinicians recognize benign lesions and identify clinical features that would be indicative of premalignancy, therefore allowing for appropriate management. Finally, an overview of oral cancer will be provided with emphasis on the etiologies and clinical features.

Learning Objectives

  • Attendees will be able to recognize and manage the more common infections that involve the oral regions.
  • Attendees will learn to differentiate benign from premalignant lesions of the oral regions.
  • Attendees will understand the management strategies of premalignant lesions of the oral cavity.
  • Attendees will learn the contributing factors to the development of oral cancer.
  • Attendees will learn to recognize and manage malignant lesions of the oral mucosa.

CPR Certification and Re-Certification

The CPR certification course presents the American Heart Association health care provider course and providers certification for a period of two years. The course will offer both a lecture and practice on CPR mannequins. Certification topics to be covered include background information about heart disease, risk factors, prudent heart living, heart-lung function, management of foreign body airway obstruction and adult and pediatric resuscitation. Instruction will include a review of all background material, new material and new methods, as well as supervised mannequin and AED practice and assessment.

**CPR is a limited participation course with a fee of $50.00. There is a separate registration and only open to dental professionals in Memphis, Germantown and Collierville, Tennessee.